Website owners want to be sure their site is the top result of potential customers searches. Appearing way down on the list of Google search results makes your website worthless to 60% of Google searchers. That’s where search engine optimization, or SEO, comes into play. SEO sounds complicated, but it’s not as overwhelming as you may think. Abstract Technology Group can walk you through the process and take some of the time and effort off your hands with our SEO services and consulting.
First, our team gathers baseline information about your website to understand how pages have performed on Google Search and how your business currently ranks in search results.
Next, we meet with you to discuss your organization’s goals, relevant keywords, desired conversions on your website, and known competitors. We will work alongside you on current initiatives and timelines, and will adapt our content to match your company's voice.
We then complete keyword research to identify relevant search terms to incorporate in your website. We have access to the top tools in the industry, allowing us to provide clear insights and direction.
Based on the keyword research findings and a site audit, our team provides suggestions for editing and adding content to your website. Depending on your requested level of involvement, we will share rough drafts and mock-up web pages with you for your approval. We will provide one piece of content each month in accordance with our agreed upon goals and strategy.
Finally, we continuously track the performance of your website on Google Search and the progress towards set goals with monthly reports.
We will repeat steps 3-5 until your goals have been reached. Targeting an SEO goal entails numerous pieces of content all aimed at supporting that initiative, like adding threads to a tapestry or spokes to a wheel. Once we feel we've reached your goal, we will return to step 1 and identify new areas of growth, applying everything we've learned from our previous process.
Identify relevant terms with notable search volume.
See how your competitors rank for certain keywords.
Pinpoint any current issues negatively impacting your site’s SEO.
Create and edit website pages to better showcase your organization’s content.
Stay updated on your website’s search engine traffic trends.
We'll ensure your website meets Google's best technical practices for SEO.
Contact the Abstract team today. You can also explore basic SEO tips on the Abstract Technology Group blog!
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